INNOVATION and DESIGN at Roca’s “Novelties 2011” exhibition
Roca, world leader in the creation of bathroom space, presents its new proposals for 2011, including the brand new and exclusive bathroom concept; the Armani / Roca collection.
• Roca Barcelona Gallery, provider of the venue for the event, also held the symposium Designer Fashion / Fashionable Design, in which participated industry leading lights such as Josep Abril, Miriam Ocariz, Gerard Sanmartí de Lagranja and Pepe de CuldeSac
Roca Barcelona Gallery set the scene and “Novelties 2011” played the leading role. Yesterday Roca presented its new proposals for 2011. Innovation and Design are the two elements spearheading Roca’s solutions for the bathroom space. These exclusive concepts rely on the most advanced technology and innovative water-saving systems. Roca, world leader in the definition of bathroom space and a trendsetter in its own right, transposes its primary brand values on to all of its products; values which include leadership, innovation, design and its sustainability.
In the “Novelties 2011” exhibition by Roca, special mention must be made to the exclusive Armani / Roca collection, a direct consequence of the brand’s association with the Giorgio Armani Group, resulting in an entirely new concept for the bathroom transforming it into a comfortable and harmonious space with an ambiance which is both elegant and personal.
This innovative bathroom concept from Armani / Roca is configured as an island and fulfils all the design criteria in its purest state without losing an ounce of luxury and sensuality. This perfect balance is achieved thanks to the careful selection of materials, choice of textures, and some surprising combinations. For the first time, the bathroom is configured as an island, where all its elements are brought together and divided into four modular zones featuring a wellness bath area, beauty area, wellness shower area and basic needs area.
Other proposals presented by Roca for the 2011 season have featured wash basins, baths, shower systems, bathroom furniture and accessories that have been devised to transform the bathroom into an intimate space dedicated to well-being and personal care. Amongst the new collections can be highlighted The Gap, Amberes and H&H.
The Gap is a fresh-faced, up-to-date collection that provides a modern day ambiance to the bathroom space. It adapts perfectly to every possibility available since it includes a complete range of elements offering a functional and effective response to any desired option.
Amberes is the ideal solution from Roca when space becomes a precious commodity. This new proposal is comprised of a one-piece wash-basin which can be installed anywhere in the bathroom.
H&H, this new bathroom furniture proposal is especially designed to adapt to the wash basins from the Hall and Happening collections, reaching its maximum expression next to the Thesis faucet systems; a feature to highlight is its excellent modularity.
The “Novelties 2011” exhibition concluded with the Designer Fashion/Fashionable Design symposium, promoted by Roca and moderated by the journalist Marcel Benedito. With the strong bond that exists between the world of fashion and design as the central theme, the encounter dealt with interesting related topics with the help of testimonials and experiences from leading lights within the industry such as Josep Abril, Miriam Ocariz, Gerard Sanmartí de Lagranja and Pepe de CuldeSac.