Roca wins the Architectural Record excellence award
The Roca Barcelona Gallery has been awarded the Good Design is Good Business prize in acknowledgement of its record of excellence The Roca Barcelona Gallery has also recently been selected as one of the finalists in the 12th edition of the Spanish Architecture and Town Planning Biennial Exhibition.
Roca brand’s highly innovative character.
The Roca Barcelona Gallery was established in 2009. It represents a unique brand experience which hosts a variety of activities and socio-cultural events which are of interest to the whole city. Located in Barcelona, the Roca Barcelona Gallery was developed jointly with the renowned OAB (Office of Architecture in Barcelona) headed up by Borja, Lucía and Carlos Ferrater.
The building has 2.400 m2 of surface area spread over 3 floors, attractively presenting the most important aspects of the brand history, the elements relating to the world of design, innovation and sustainability from an educational and informative perspective, and with a wide range of Roca´s most innovative products on display. The interior of the building is a unique, interactive architectural space with advanced technological features which, together with its modern audio-visual, sound and lighting equipment, transports the visitor to the latest generation in this type of venue. A zonal detection system and an array of tactile screens allow visitors to interact with the building.
The building’s frontage features a complex illumination system made up of strips of glass lit with 4,200 blue leds which recreate a water effect, an element which sits at the very core of the Roca philosophy.
The Architectural Record prizes are awarded by the biggest-selling architecture magazine in the world, giving them an unrivalled status. When selecting the winner, the jury´s most highly-valued criteria were the integration of innovative strategies and materials featuring pragmatic solutions, all of which are present in the Roca Barcelona Gallery.