Roca Group

Roca Group, the market-leading bathroom specialist, continues to advance its sustainability journey, setting new environmental standards for the industry. The group recently received the highest recognition from EcoVadis —the world’s most trusted provider of corporate sustainability ratings— earning the prestigious Platinum Medal. This places Roca Group among the top 1% of over 150,000 companies assessed globally for sustainability performance.

The global company with 78 factories and presence in more than 170 countries, has set a new environmental standard for sanitary ceramics production: in Gmunden, Austria, Roca Group is already operating the world's first CO2-free production facility of sanitary ceramics with an electric tunnel kiln commissioned in 2023. Products manufactured there have attained Cradle to Cradle Certified® Circularity* at the Bronze level, making Roca Group the first company globally to achieve this certification.

Speaking at a press conference at the ISH international bathroom fair in Frankfurt, CEO Alberto Magrans highlighted Roca Group's evolution towards specialisation by product verticals, the increasing role of prefabrication in construction, modularity and connectivity.

The future in construction: modular bathrooms

Magrans emphasized the group's commitment to modular manufacturing systems through its global brands, Roca and Laufen, as a response to the growing demand for more efficient and sustainable construction. In line with this industry shift, the company continues to develop innovative solutions that integrate prefabrication to optimize resources and reduce environmental impact.

Innovation and Sustainability

At the same time, the group is conducting research with the scientific community in many areas: Ageappropriate bathroom solutions, water filtration, connectivity and IoT of products, personal and public sanitary hygiene and modular furnishing concepts for bathrooms, among others, are the group's newly developed solutions at the fair.

With its global brands, Roca and Laufen, the company covers all product verticals through Competence Centers to deliver total bathroom concepts. The group's strength lies in its ability to master a diverse range of product categories and integrate them into complete bathroom.

Roca and Laufen: Form follows social relevance

For Marc Viardot, the group's Marketing and Design Director, the high social relevance of the bathroom is the central theme of product development and design—much more than just design in the sense of 'form follows function'. This philosophy evolves into 'form follows social relevance', which also guides his choice of designers. These include visionaries such as Yves Béhar, a top international brand and design consultant. The company is showcasing his study of a ceramic washbasin from the new e-Kiln, which is nothing less than 'the reinvention of the washbasin,' says Viardot.

Roca: The Balance of Mediterranean Design

During the press conference, three other renowned designers presented their products designed for Roca or Laufen, including Jaenette Altherr's holistic bathroom concept Meridian and German designer Stefan Diez's Kay range of faucets (both for Roca). Swiss designer Peter Wirz explained the new Laufen ProX bathroom - an example of Laufen's democratic approach to design.

Rooted in the Mediterranean architecture heritage yet looking to the future, Roca presents an stand that embodies simplicity, warmth and technology. Inspired by the interplay of light, materiality and space, the concept reflects Roca’s commitment to design excellence, sustainability and innovation. Designed by the barcelona based architecture firm Mesura, the stand seamlessly blends material honesty, environmental awareness, and a timeless architectural language, offering visitors an engaging and inspiring experience.

Laufen: The Meeting point of waters

Designed by the Norwegian transdisciplinary studio Snøhetta guide the visitor through themed rooms known as Matter Spaces. The allows to experience how the brand tackles the challenges of modern bathroom architecture: With well thought-out system solutions at all levels - from individual products and prefabricated sanitary walls to fully installed bathrooms. Laufen brand, the group's premium flagship, always keeps the major issues of our time in mind while doing so: Conserving resources in production and use, intergenerational living, new hygiene standards and the integration of digital technologies.

*Cradle to Cradle Certified® is a registered trademark of the Cradle to Cradle Products Innovation Institute.

About Roca Group

Roca Group, with brands such as Roca and Laufen, is the world leader in design, production and marketing of bathroom products for architecture, construction and interior design. Founded in Barcelona in 1917, it combines tradition and knowledge with a passion for innovation and respect for the environment with the aim of meeting people's needs and contributing to the improvement of society's well-being.

With the principle of sustainability at the heart and root of all its activities and with the aim of bequeathing a better planet to future generations, Roca Group implements this culture in the 170 countries in which it operates and in its 78 factories through the daily commitment of its more than 20,000 employees.

This family-owned group is the market leader in Europe, Latin America and India. It also has a strong presence in Asia, the Middle East, Australia and Africa. As a result, it is a world leader in its business.

More info at: rocagroup.com