Roca Group, a global leader in the design, production, and marketing of bathroom products, has acquired Phoenix, a tapware company in the mid-to-high-end market segment, renowned for its design leadership and numerous international awards.
Phoenix is one of the leading tapware companies in the Australian market, where it designs, assembles, and markets bathroom and shower fittings. Founded in 1989, it has over 30 years of experience and offers a wide portfolio of products known for their high-quality design.
The company, based in Melbourne and focused on design innovation, recorded a turnover of €35.4 million in 2024. The company has two facilities in Melbourne and one in Balcatta (Perth). The main warehouse in Bayswater (Melbourne) was specifically designed to optimize the company’s logistics operations. Meanwhile, the Balcatta facility houses a showroom and a smaller warehouse, aimed at providing support and direct service to customers in the western region of the country.
Phoenix has established itself as a benchmark brand in the mid-to-high-end market segment thanks to its in-house design team, ranked number one in Australia and Oceania according to the international iF Design Award ranking. Its collections have received prestigious accolades, including the Red Dot Award and the Good Design Award, for their excellence in design, innovation, and functionality.
With this acquisition, the group strengthens its position in Australia, where it is already present with its global brands Roca and Laufen. By the end of this year, it will open a new Roca Gallery in Sydney —bringing the total to eight worldwide— as well as a Laufen Space, where products from this brand will be showcased.
Roca Group was advised on this transaction by Alantra, Allens, and KPMG and Phoenix by Gilbert & Tobin, Deloitte, and CBW Partners.
