Roca at ISH 2025
Step into a space where timeless design and innovation come together. From 17 to 21 March, Roca presented its latest bathroom collections, products and cutting-edge technologies at ISH Frankfurt, the world’s leading trade fair for the sanitaryware industry.
The Balance of Mediterranean Design
Rooted in tradition yet looking to the future, the stand embodies simplicity, warmth and innovation. Inspired by the interplay of light, materiality and space, the concept reflects Roca’s commitment to design excellence, sustainability and innovation.
It is not just an exhibition space, but an immersive journey through our values and vision.
An Architectural Concept That Speaks for Itself
The design of the stand is based on three fundamental pillars: a return to our origins, our industrial leadership and our commitment to people and the environment. The structure is bold yet efficient, making a statement while using resources wisely. A system of modular wooden boxes forms a distinctive architectural composition, creating a sense of openness and adaptability. This approach eliminates the need for traditionally constructed ceilings, reinforcing the idea of lightness and sustainability.
The design pays homage to the legacy of architect Josep Lluís Sert, incorporating his characteristic use of curved geometries and Mediterranean sensibilities.
Through this vision, the stand seamlessly blends material honesty, environmental awareness, and a timeless architectural language, offering visitors an engaging and inspiring experience.
Mesura
Mesura is a model for creativity, achieving durable and creative solutions by venturing into the unknown and by reimagining the practice of architecture and design. The studio was founded in 2010 by five partners after being awarded the prestigious European Urban Planning Award. For the past fourteen years, Mesura has learned to untangle the complexities of each challenge to reveal the essence of the concept.
Mesura explores a wide range of mediums, including spatial projects, objects, resources, and editorial work. Each medium presents a unique opportunity to bring new ideas to life. Whether designing a space, crafting an object, curating resources, or producing thought-provoking content, Mesura approaches each project with dedication and a commitment to excellence.
Mesura’s working process is based on a transdisciplinary methodology that seeks to find connections between the various fields they operate in. Each project serves as a testing site where the process is as valued as the final outcome. Mesura believes that true innovation occurs when different perspectives and ideas intersect.